Effective Date: December 10, 2014 (last updated: July 2, 2015)
This Privacy Statement describes the types of information we collect on VaperRights.com, how we may use that information and with whom we may share it. We also tell you how you can reach us to update your contact information, remove your name from our mailing list, or answer any questions you may have about our online privacy practices. This policy does not apply to information collected offline or on other Altria Group, Inc. company websites, platforms, or apps.
Information We Collect About You
VaperRights.com is a website restricted to adults 18 years of age and older only. We collect information from and about you. VaperRights.com allows you to sign up to receive future communications and resources about subjects including excise taxes and sales restrictions. To do so, we ask you for certain information (such as your name, email address and postal address) so we can provide you with the communications and resources you request.
Additionally, you may let your elected officials know your views, by contacting them and entering certain information (such as your name, address and email address) on our site. Your contact information allows us to automatically match your communications to the appropriate elected officials, assist you in registering to vote and requesting an absentee ballot, and help you contact your elected officials. We also collect information you post on our site or when you contact us. We may also collect information about you from third parties.
Other Information We Collect
We also collect information about your computer and Internet usage. This might include your geolocation. We collect this information using technologies like “cookies” and “web beacons,” as explained below. We might collect personal information about users over time and across different websites when you use this website. We also might have third parties that collect personal information this way.
We – or third parties we work with – use several common passive data collection technologies. These may include cookies, web beacons and similar technologies.
Like many companies, we use “cookies” on this website. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites.
Cookies allow us to “customize” your user experience. When you register with VaperRights.com, you are able to utilize many of the resources available on the site that align with your home address (e.g., communicating with your elected officials). At the moment of registration, a cookie is set that tells us on future visits to send you directly to your homepage of choice. By segmenting the audience in this way, we can surface information that is appropriate. That way, you will have an easier time getting to the information that you are looking for on repeat visits.
Our Do Not Track Policy
Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
We Use Information as Disclosed and Described Here
We use information to respond to your requests or questions. We also use information to improve our services. For example, we might use your information to customize your experience with us. We also use information to look at site trends, customer interests, and for security purposes. We also use information as otherwise permitted by law.
Information We Share
We share information as described and disclosed here. We may also share information as described to you at the time we collect it. We may share the information you provide with Altria Group, Inc. and its companies for outreach regarding legislative, regulatory, or election-related issues and for administrative purposes. We will not share your information for the purpose of these companies marketing their products to you. To learn more about Altria Group, Inc. and its companies visit:
We also may share information provided by our website visitors with service providers we have retained to perform services on our behalf. These service providers are required to use or disclose the information only as necessary to perform services on our behalf or to comply with legal requirements. In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets.
You can opt out of receiving Vaper Rights communications by following the instructions in any email you get from us, or by contacting us as specified in the How to Contact Us section below and telling us you would like to opt of Vaper Rights communications.
You can also control cookies and tracking tools. Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. Flash cookies cannot be controlled through your browser settings. To control flash cookies, which we may use on certain websites from time to time, you can go to:
Not all tracking described here will stop if cookies are deleted or blocked. Choices you make are both browser and device-specific.
Your California Privacy Rights
If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, contact us as specified in the How to Contact Us section below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.
The Site and Minors
This site is meant for adults 18 years of age and older only. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or legal guardian and think your child has given us information, you can contact us as specified in the How to Contact Us section below. Parents, you can learn more about how to protect children’s privacy on-line at:
Links to Other Sites
We may provide links to other websites for your convenience and information. These sites operate independently from VaperRights.com. These sites may have their own privacy statements in place, which we strongly suggest you review if you visit any linked websites. This Privacy Statement does not apply to those sites. To the extent any linked websites you visit are unrelated to Altria Group, Inc. and its companies, we are not responsible for their content or any use of the sites.
We Use Standard Security Measures
The Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet.
We keep personal information as long as it is necessary or relevant for our business. We also keep information as otherwise required by law.
Updates to Our Privacy Statement
This Privacy Statement may be updated periodically and without prior notice to you to reflect changes in our online information practices. We will post a prominent notice on this site to notify you of any significant changes to our Privacy Statement and indicate at the top of the statement when it was most recently updated and/or provide other appropriate notice to you. We will notify you of any material changes to our Privacy Statement as required by law.
How to Contact Us
If you have any questions or comments about this Privacy Statement, or if you would like us to update information we have about you or your preferences, please contact us at http://vaperrights.com/contactus/ or by calling us at 1-855-627-5836.